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Dietitians know the value of protein to the diet, but do you also recognize the value of protein products to your store?

At the 2015 Shopping for Health conference, researchers from Tyson Foods discussed protein as the “perfect pairing” between consumer trends and science.

Retail RDs and others have done a good job in communicating to consumers the importance of protein in the diet. Protein is more satiating than carbohydrate or fat; at least 18 grams of protein are recommended to achieve satiety. And consumption of protein consumption plays an important role in promoting muscle protein synthesis in adults and elderly. The optimal rate of muscle protein synthesis is achieved with an intake of 30g of protein per meal, ideally evenly distributed throughout the day.

Today, four of the five top growth categories in supermarkets contain protein. They are:

  • Specialty nut butters – up 20%
  • Refrigerated spreads – up 17%
  • Dried meat snacks – up 14%
  • Refrigerated entrees – up 12%

And over half of total lunch and dinner dollars come from high protein items across the store:tyson

Tyson speakers listed several trends that will continue to shape consumer food choices, and discussed how the company is leading the way in developing protein products that meet these needs:

  • Changing Family Portrait – With single parents, multiple generations living together and people living on their own, American households have a new look. Packaging of food products is one example of responding to the various needs of shoppers.
  • Consumers Always Connected – Technology is a shopping tool for many, as consumers can easily research recipes, ingredients, nutritional information, sales opportunities and more, right from the grocery store.
  • Convenience = Value for many busy consumers. They are willing to pay more for convenience products that reduce meal prep and eating time.
  • Eating for Individual Preferences, Restrictions and Diets – One dish may have to appeal to family members who have differing needs and preferences – gluten free, low fat, no sodium, for example.
  • Seeking Simplicity and Freshness – More and more, shoppers want to know the source of what they eat, and to understand the technology that delivers their foods.

To review this presentation in full, visit www.shoppingforhealth.org/conferences/Napa2015

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