Take a walk down the beer aisle at your store; you may be surprised to see an array of beer labels coming from every region of the country! In addition to the major brands that you are most likely familiar with, your store may be featuring more and more varieties of craft beers.
Craft beers are those produced by one of the smaller, independent breweries that are cropping up in literally every state. Although they currently represent only about 3 percent of all beer sales in the U.S., there is a lot of shopper interest in this category because of the range of styles and flavors offered.
The National Beer Wholesalers Association was at Shopping for Health 2014 to sponsor a reception titled “Beers from Coast to Coast.” Their spokesperson talked about pairing regional beers with regional food dishes, and brought a nice sampling for us to try. “You may not have these exact labels in your store, but they will give you an idea of how well local beers work with local favorite dishes,” she said. “That’s the fun of working with beer – the variety of products today is almost endless. Like regional foods, regional beers have their own signature flavor. So your shoppers can enjoy a trip across the country, by simply visiting your beer aisle!”
Here are the beers and dishes we enjoyed:
- Shiner Bock Beer with Vegetable Quesadillas
- 60 Minute IPA with Crab Cakes and Remoulade
- Abita Purple Haze with Shrimp and Grits
- Rouge Mom Hefewizen with Vegetable Spring Rolls and Asian Plum Sauce