Here is a nutrition statistic that is quite alarming: The average American consumes less than 16 grams of whole grains a day, falling far short of the 48 grams per day target for people over the age of nine. (Younger children need 32 grams of whole grains per day.) Fewer than 5% of adults consume the recommended amount and less than 30% of adolescents consume more than 8g of whole grains a day. Why is that? Taste, time and skill required to prepare whole grains foods are cited most often as the reasons.
Could another problem be confusion between whole grains and dietary fiber, a term with which consumers may be more familiar? It is important that they understand the difference: Whole grains are represented by the entire kernel of grain, whereas fiber is a component found within the grain. When whole grains are lacking in the diet, individuals miss out on beneficial nutrients such as B vitamins, protein, iron, and vitamin E, which positively contribute to our health and wellbeing. Research also suggests that consumption of whole grain products, along with a balanced diet that is low in saturated fat, is associated with protective health benefits against diseases such as type 2 diabetes, cardiovascular disease, and a reduced risk of weight gain.
You can help your shoppers improve this dietary deficiency by showing them which food products contain whole grains. At the recent Shopping for Health conference in Austin, Texas, Nabisco made available this shopping list to better equip consumers to make healthful choices when it comes to snacks. Nabisco products like Triscuits and Wheat Thins are a good way to add whole grains to your day, in a tasty and convenient way. Use this shopping list to be sure to cover all the food groups and choose from a variety of whole grain options.