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Did you know that only 23% of typical American dinners contain a vegetable? And only about 10% of America’s kids eat the proper amount of vegetables, according to the MyPlate dietary guidelines. Birds Eye, the pioneer in the frozen vegetable category, is doing its part to change that with their Step Up To The Plate campaign encouraging kids to try new veggies while giving moms unique approaches to make veggies fun. Learn more about their efforts here, and see what you can do to Step Up To The Plate and help kids eat more vegetables every day.

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First Lady Michelle Obama comments on Birds Eye efforts to increase kids’ consumption of vegetables

Savory Sausage, Cauliflower & Broccoli Saute Recipe

Oven-Grilled Chicken & Vegetables Recipe

Baked Eggs in Southwestern Vegetable Cups Recipe

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Heart-Smart Solutions: Tips, Tricks & Flavorful Recipes

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Birds Eye Vegetables Nutrition Outreach Overview

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Birds Eye Vegetables Teams Up with Disney to Promote Healthy Eating Directly to Kids