As the popularity of grassfed beef and lamb continues to grow, Aussie beef and lamb stand out for their sustainability credentials and consistently-high quality and flavor. As a world leader in beef exports and the #1 supplier of lamb to the U.S., Australia is poised to meet the rising demand with an extensive range of cuts and product lines, all produced to the strictest standards for safety and quality. Meat & Livestock Australia partners with retailers and RDNs to educate and raise awareness of Aussie beef and lamb. From helping you connect with the right supplier partner, to best practices in merchandising and butchery training, we’re here to help. The resources below will help you tell the Aussie beef and lamb story at your meat case or online – a pure product of a pure environment, one that’s good for the planet, good for you, and #aussome on the plate.