Americans are more conscious of their health and wellness than ever before. Today’s dietary supplement market continues to grow and it’s vital for retail dietitians to have the tools they need to help consumers navigate the supplement aisle and identify the best products to meet their needs. Every consumer is unique and we know that the majority of Americans who are taking dietary supplements, are taking these products for different reasons. In addition to overall health and wellness, some top reasons consumers are taking supplements include supporting immune health, filling nutrient gaps and promoting heart health.
The Council for Responsible Nutrition (CRN) has compiled a series of materials below; offering tips, facts, and background relevant to dietary supplements to help you better serve your dietary supplement consumer. CRN is the leading trade association representing the dietary supplement and functional food industry. Learn more about CRN at: www.crnusa.org