Consumers have more options than ever when it comes to protein in their diet. So much so, they’re often overwhelmed by questionable product claims, ever-changing opinions about what they “should” be eating, and what’s currently “on trend.” Amid this complex food decision-making environment, they’re craving choices that are straightforward. Options that are Real. Pork is real. It’s craved for its flavor, appreciated for its ease of preparation, and celebrated for its ability to bring people together.